About IVOVA

I have always loved branding and creativity, and I am a people person. I wanted to do something bigger than myself that is meaningful and adds real value for others. I kept seeing founders who wanted to move their company forward, but whose customers didn't quite get their purpose, and who found it hard to explain it, be remembered and stay consistent with their identity. IVOVA was born to close that gap. You can read the full story above.

Branding is the values, beliefs, habits, language and message a company puts out into the world, on purpose or not. People decide quickly whether to trust a young company, and a brand that looks and sounds the same everywhere makes that decision easy. Read more in What is branding?

Mostly startup founders, though the work also fits solo consultants, agencies, and small teams who need their story and message to be clearer than it currently is. If your team, your website, and your pitch deck leave people confused about what you do, that's exactly where I come in: making your story compelling and consistent everywhere people meet it.

The core story stays the same, but what you lead with changes. Customers want to know how you solve their problem. Investors want to see how big it can get. IVOVA helps you keep one brand and shift the emphasis for whoever is listening, in your messaging and in your pitch.

Start wherever the gap actually is. If your team isn't aligned on who you are yet, brand identity is usually the better starting point. If your identity is clear and you need the words for it, start with your brand message. If both are in place and you are about to pitch, storytelling is the next step.

Existing decks are welcome. Part of the storytelling work is going through a deck slide by slide and flagging exactly what's working, what needs to change, and what to cut, rather than starting over from a blank page.

Yes. Alongside the strategy work, I make branded visuals in print and digital, such as booklets and websites, so your brand looks and sounds the same wherever people meet it. See a few samples in the portfolio.

Get in touch through the contact page with a bit about your startup and what you are looking for. From there, the next step is usually a conversation to figure out where things currently stand and whether IVOVA is a fit.

IVOVA is based in Eindhoven, the Netherlands, and works with founders everywhere. Most collaboration happens remotely over video calls, regardless of where you're based.

IVOVA's founder has lived and worked across four countries and speaks six languages, so most client work happens comfortably in English, with other languages possible depending on the project. Ask when you get in touch.

Both are possible. Some founders need a focused project (for example, nailing the brand identity before a launch), while others prefer ongoing support as the business evolves. This gets figured out together based on what you need.